Al Getler (who once he gets over his “shyness” has a real future as a speaker) introduced Rick Brenner the Vice President of Marketing for the New Hampshire Fisher Cats.
Rick, originally an executive with the Trenton Thunder has won numerous awards for his creative marketing techniques in promoting minor league baseball as a fun, affordable family oriented experience. The Fisher Cats are a Double A franchise of the Toronto Blue Jays and Rick had an interesting analogy. He compared the minor leagues to a school system in preparing the individual for employment.
Single A – early school years
Double A – high school
Triple A – college
Major Leagues – full time job
Some of the successful promotions run include community outing fund raising programs, first pitch opportunity, birthday parties, Kid’s Club Baseball Buddies, Walk of Champions, Learn from the Pro’s Clinics for kids and a women’s only clinic and many many other events. Excellent presentation, several questions (always a sign of a good speech) and except for the fact that he is a Flyer’s fan Rick Brenner is a very impressive guy and the Blue Jay’s organization is lucky to have him.